Bezos Letters (BKMG)

by Steve Anderson

A deconstruction of Amazon CEO Jeff Bezos annual review letters to shareholders that show why when and how he takes risks and how that makes them successful Amazon is the fastest company ever to reach billion in sales and they didn t reach that landmark by staying in their comfort zone Risk taking is the key that unlocked the door to growth at Amazon but those risks were and are intentional calculated and strategic Thomas Edison believed I have not failed I ve just found ways that won t work and Amazon s founder Jeff Bezos has always linked experimentation and failure with growth and success But risk taking can be costly even disastrous if you don t know how to use it to your advantage Fortunately Bezos has provided every business owner with a hidden in plain sight roadmap for how he grew Amazon through his Letter to Shareholders or as he named them shareowners that he has written annually for the past years For the first time Technology and Risk expert Steve Anderson has analyzed and distilled these letters to reveal the key Growth Principles that unlock the lessons mindset and steps Bezos has used to make Amazon the massive success it is today Now business owners leaders CEOs employees and managers can apply these same principles to grow their business to be more efficient productive and successful fast

ISBN: 9781642793321 SKU: 2030301006910
KES 2,590
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