Industries of the future

by Ross

  • ISBN: 9781471135262
  • SKU: 2030317000361

This book answers the question: ‘What's next?’ The Internet had a world-changing impact on businesses and the global community over the twenty years from 1994 to 2014. In the next ten years, change will happen even faster. As Hillary Clinton’s Senior Advisor for Innovation, Alec Ross travelled nearly a million miles to forty-one countries. From refugee camps in the Congo and Syrian war zones, fo visiting the world’s most powerful people in business and government, his travels amounted to a four-year masterclass in the changing nature of innovation. 

In The Industries of the Future, Ross distils his observations on the forces that are changing the world, highlights the best opportunities for progress and explains, how countries thrive or sputter. He examines the specific fields that will most shape our economic future over the next ten years, including robotics, artificial intelligence, cybercrime and the impact of digital technology.

Blending storytelling and economic analysis, Ross gives readers a vivid and informed perspective on how sweeping global trends are affecting the ways we live, now and tomorrow.


‘A lucid and informed guide, even on the most technical issues’

Financial Times


‘In a world growing more chaotic, Alec Ross is one of those very rare people who can see patterns in the chaos and provide guidance for the road forward. He has an unusual diversity of expertise that allows him to apply multiple lenses to the world’s challenges and dream up the kind of innovative solutions that are changing the world’

Eric Schmidt, Former CEO of Google and author of The New Digital Age

KES 1,290

Customer Reviews

This product does not have any reviews yet - be the first to write one.

You may also like

  1. Future is Asian (Small)
    Future is Asian (Small)
    by Parag Khanna
    KES 1,350
  2. Rise and Fall of Nations
    Rise and Fall of Nations
    by Ruchir Sharma
    KES 1,290
  3. Trailblazer: The Power of Business
    Trailblazer: The Power of Business
    by Marc Benioff
    KES 1,690