Insane Mode

by Mckenzie

Hamish McKenzie tells how a Silicon Valley start up s wild dream came true Tesla is a car company that stood up against not only the might of the government backed Detroit car manufacturers but also the massive power of Big Oil and its benefactors the infamous Koch brothers The award winning Tesla Model a premium mass market electric car that went on sale in has reconfigured the popular perception of Tesla and continues to transform the public s relationship with motor vehicles much like Ford s Model T did nearly a century ago At the same time company CEO Elon Musk courts controversy and spars with critics through his Twitter account just as Tesla s ever increasing debt teeters on junk bond status As McKenzie s rigorously reported account shows Tesla has triggered frenzied competition from newcomers and traditional automakers alike but it retains an edge because of its expansive infrastructure and the stupendous battery factory it built in the Nevada desert The popularity of electric cars is growing around the world especially in China and McKenzie interviews little known titans who have the money and the market access to power a global electric car revolution quickly and decisively Insane Mode started off as a feature on the dual motor Tesla Model S which gave the car Ferrari like acceleration but it s also the perfect description of the operating cycle of a company that has sworn it won t rest until every car on the road is electric Here is a story about the very best kind of American ingenuity and its history making potential Buckle up

ISBN: 9781101985960 SKU: 2030317000428
KES 1,890
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