Marketing Today 4th Edition

by Oliver

This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels; competition; saturation; and internationalism. Examples are taken from many international companies, for example, Ford, Pirelli, Benetton, Mars, Coca-Cola, and Proctor and Gamble.

SKU: 2020203000498
KES 3,619
International delivery
Free delivery on orders over KSh 0
Free click & collect


This product does not have any reviews yet.

Add your review