Public Relations Writing and Media Techniques: Pearson New International Edition
- SKU: 9781292055985
This is an eBook that you can download electronically
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age.
The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.
When you buy an ebook from TBC, you will be given a code to download your purchase from our ebook partner Snapplify. After you have redeemed the code and associated it with a Snapplify account, you'll need to download Snapplify Reader to read your ebooks. The free Snapplify Reader app works across iOS, Android, Chrome OS, Windows and macOS; on tablets and mobile devices, as well as on desktop PCs and Apple Macs.
This product does not have any reviews yet - be the first to write one.