Retail Business Management:Theory and principles
Modern Retail is making an assault on India. Over the next few years we are likely to see the most impressive success stories within the worldwide retail industry. We are undoubtedly going to see dramatic failure as well. The opportunity that is represented by the current minimal penetration of so-called 'organised' retail has created a whirlwing of enthusiasm that the world has perhaps not seen.Certainly there is no-where else were we have seen a headlong rush into retail by conglomerates with no previous experience in the industry. The investments quoted by our largest new players are unprecedented. It may even seem bizarre to the outside world that the highest level of monetary investment in India is pouring into a sector that is not even recognized as an industry.
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