Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the boot of his Plymouth Valiant, Knight grossed $8,000 that first year, 1963. Today, Nike's annual sales top $30 billion, and its swoosh is more than a logo.

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny and beautifully crafted, he tells his story at last. He recalls the foundational relationships that formed. the heart and soul of Nike, and how together they created a  brand, and a culture, that changed everything.