Startup way

by Ries

Concepts like minimal viable product A B testing and pivoting changed the language of business Now he turns his attention to companies of all sizes and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organization In this groundbreaking new book he draws on inside stories of transformations at multinationals like General Electric and Toyota titans like Amazon and Facebook and tech upstarts like Airbnb and Twilio He lays out a new framework for entrepreneurial management a comprehensive approach that kick starts innovation and delivers sustained growth even in highly uncertain environments The Startup Way is an essential read for leaders managers and entrepreneurs at any level It s a revolutionary approach to incubating great ideas turning all teams into startups and inspiring everyone to think like an entrepreneur

ISBN: 9780241197264 SKU: 2030301005989
Out of stock
KES 1,690

You can get an email alert when this product is back in stock.

International delivery
Free delivery on orders over KSh 2,000
Free click & collect


This product does not have any reviews yet.

Add your review