Startup way

by Ries


Concepts like minimal viable product A B testing and pivoting changed the language of business Now he turns his attention to companies of all sizes and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organization In this groundbreaking new book he draws on inside stories of transformations at multinationals like General Electric and Toyota titans like Amazon and Facebook and tech upstarts like Airbnb and Twilio He lays out a new framework for entrepreneurial management a comprehensive approach that kick starts innovation and delivers sustained growth even in highly uncertain environments The Startup Way is an essential read for leaders managers and entrepreneurs at any level It s a revolutionary approach to incubating great ideas turning all teams into startups and inspiring everyone to think like an entrepreneur

ISBN: 9780241197264 SKU: 2030301005989
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