The Lean Startup : How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


Most new businesses fail But most of those failures are preventable This title offers a fresh approach to business that s being adopted around the world It describes learning what your customers really want testing your vision continuously and adapting and adjusting before it s too late

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UPC2030301004706
Author Eric Ries
ISBN 9780670921607
Weight (kg) 0.44
Publisher Penguin Books Ltd
SKU2030301004706

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

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