The Lean Startup : How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Most new businesses fail But most of those failures are preventable This title offers a fresh approach to business that s being adopted around the world It describes learning what your customers really want testing your vision continuously and adapting and adjusting before it s too late
|Publisher||Penguin Books Ltd|
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on â€œvalidated learning,â€ rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before itâ€™s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.