Effective Organisational Communication gives students from all backgrounds the tools to communicate both within and between organisations of all kinds. Its two-part structure enables readers to explore important theoretical perspectives and key communication challenges, while also helping them to develop their own communication skills - such as listening, writing, and speaking - in order to achieve specific aims and to engage with different audiences. This combination makes it the perfect resource for anyone who wants to improve their ability to work effectively with others. This heavily revised fourth edition reflects the rapidly changing world of organizational communication, with a special focus on social media and recent developments in advertising, PR, and social marketing. Features to aid learning include Real-world case studies, from organizations of all kinds, that bring the topics alive. 'Face to face' case studies to connect concepts and issues with typical everyday communication challenges found at university and work. Up to the minute coverage of international and inter-cultural communication and emerging technologies. Web links providing a starting point for research and further study on key issues in each chapter.