Emotion by Design


Greg Hoffman joined Nike as a 22-year-old design intern. Over the next three decades, he would help craft some of the most iconic campaigns in history for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.

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UPCBK00000008730
Author Greg Hoffman
ISBN 9781847943569
SKUBK00000008730

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