The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

by Tom Kelley


The Art of Innovation has become the go-to read for any business that wants to be more creative in its thinking, products and processes  and with good reason. IDEO is one of the most innovative companies in the world; winner of more idea awards than any other design firm, it has designed hundreds of ground-breaking products, services, spaces and interactive experiences. Here, partner Tom Kelley shares its secrets for success.

Full of pithy, practical examples and written in a light and engaging style, The Art of Innovation provides you with the insights and tools you need to boost productivity, foster creativity, and take yourself and your company to the leading-edge of innovation.

ISBN: 9781781256145 SKU: 2030317000390
KES 1,690
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