The Psychology of Money


DOING well with money isn't necessarily about what you know. It’s how you behave. And behavior is hard to teach, even to really smart people.

Money investing, personal finance, and business decisions is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.

KES 2,950
International delivery
Free delivery on orders over Ksh 3,000
Free click & collect
UPCBK00000007851
Author Morgan Housel
ISBN 9780857197689
SKUBK00000007851

Reviews

Leave a product review
or cancel