Key features: 

• Accessible. lively writing style, with a logically-presented structure 
• The theme of success highlighted throughout gives on insight into best practices for attaining business and career goals. 
• Comprehensive, current look at all facets of business, from the basics of economics, through entrepreneurship and small business, and ultimately through the fundamentals of management, marketing, information systems and finance.
• Strong focus on responsible, sustainable business and ethical practice.
• Pocked throughout with real-world examples from companies and individuals across the globe, putting the theories into practice. 
• Learning objectives. chapter summaries and exercises enhance understanding of core principles.