Personal MBA
From the basics of products sales marketing and finance to the nuances of human psychology teamwork and creating systems this book distils what you need to know to take on the MBA graduates and win It teaches simple mental models for every subject that s key to commercial success
UPC | 2030301003083 |
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Author | Kaufman |
ISBN | 9780670919536 |
Publisher | Penguin Books Ltd |
SKU | 2030301003083 |
Well on its way to becoming a business classic'
JASON HESSE, REAL BUSINESSÂ
ARE YOU TEMPTED TO GO TO BUSINESS SCHOOL? SAVE YOUR MONEY AND READ THE PERSONAL MBA INSTEAD.Â
This bestselling book gives you everything you need to transform your business and your career.Â
An MBA at a top business school is an enormous investment in time and cash. And If you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it.Â
The Personal MBA gives you simple mental models for every subject that's key to commercial success. From the basics of products and marketing to the nuances of teamwork and systems, this book distills everything you need to know to take on the MBA graduates and win.Â
'No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game'
KEVIN KELLY, FOUNDING EXECUTIVE EDITOR OF WIREDÂ