Principles of Marketing 2nd Edition :A skill-building approach


Principles of marketing:A skill-Building Approach is an ideal reference for undergraduate bussiness students pursuing BBA,BBM, and BCom studies as well as for students undertaking ABE,CIM,KNEC, and MSK examinations.Marketing practitioners,MBA students,and other readers interested in applying marketing to their contexts or who want a quick grasp of marketing concepts will also find this book very useful.

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Weight (kg) 0.4
SKU2020203000633

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